Revenue Management for Northern Michigan vacation rentals

Northern Michigan Airbnb Owners:Let’s talk gap days.

If you have available days on your calendar between now and the end of September, you are leaving $$$$ on the table.

Here are a few gap days strategies we use for our own properties and our clients’ properties:

1️⃣ Message your guests on both sides of the gap days

ALWAYS DO THIS 1ST. Just a simple “we would love to help you extend your stay with us….” message. Our success rate with this averages ~50%.

This works especially well with higher occupancy properties because you’re dealing with multiple couples/families… good chance SOMEBODY wants to come up early or stay another day or two up here.

2️⃣ Look at your minimum-night settings.

It’s pretty obvious, but if you have a 2-night gap between bookings, a 3-night minimum will prevent a booking.

Also, if your gap days are less than 30 days out, change minimum nights to 1. This increases your visibility in OTA searches.

3️⃣ Add a Trip Length Discount.

If you have Monday–Thursday available for example, add a 3 night trip length discount. Start low and increase % gradually.

5️⃣ Update your listing

THIS WORKS. Change your first 5 photos around, swap out your cover photo, tweak your title and description, etc.

Manage your calendar daily. Your income will go up substantially.

Don’t want to do that, we will do it for you. We will increase your revenue and save you a lot of time.

Water & Woods Vacation Rentals

Local Vacation Rental Management & Revenue Management

📞 (616) 836-2303

waterandwoodsvacationrentals.com

#NorthernMichigan #VacationRentalManagement #AirbnbManagement #RevenueManagement #DynamicPricing #MulletLake #BurtLake #IndianRiver #Cheboygan #MackinawCity #Petoskey #AirbnbHost Ed Didrichsons Digital Marketing Strategist616.836.2303